The B2B Enablement Hub

At the end of October, I attended Episerver Ascend 2019 in Miami. A three-day event packed with keynotes, roadmap updates, workshops, and networking. Here are some of my reflections from this year’s event.  

On February 6th, I attended the European Episerver Partner Close-Up 2019 in Stockholm. It is an annual event, where Episerver keeps partners updated about what the future holds for innovations and product news. At the same time, it is a great opportunity to interact with about 600 marketers, sales professionals and developers. Here are some of my reflections from this year's event.  

Amazon's mission is to offer its customers the lowest possible prices, the best available selection, and the utmost convenience. Since the company was founded in 1994, it has continued to impress with its rapid growth. Starting as a bookstore, it has become one of the world's largest global e-commerce platforms and cloud computing companies. 

Predicting the future is always a risky thing so the above statement is a bold one to make. However, in this case I like my odds. There is both a philosophical conviction and statistical proof, and contrary thinking will probably end up as wishful thinking. So, read this article and be inspired to unleash your online business.

Earlier this year we wrote an article about how Inbound enhances ecommerce, and why it's relevant throughout the full customer lifecycle. Today we're following it up with a look at how to organise your ecommerce department around the Inbound methodology, what typical roles are needed and the skills necessary for someone looking to fulfil these roles.