Almost all individuals, companies and organisations explain what they do and some even explain how they do it. However, there is just a handful that can articulate why they do it.
Why is emotional and not about being number one, market leader, making money or profit- those are always the consequence and the results of the why. So why does your organisation exist?
Starting with why works for individuals, companies and organisations in all situations and industries. The one's starting with why are around to inspire. And people who follow them do so because they want to.
You can do a test by answering the following three questions about yourself, your company or your organisation:
Emotionally, Why do we exist?
Emotionally, How do we do what we do?
Rationally, What do we do?
Still interested, answer the following four questions about your communication: