Business strategy: The first three things I would do in a B2B company

By Martin Ray

Business strategy: The first three things I would do in a B2B company

A while ago a customer asked me 'What would be the first three things you would do if you were responsible for marketing and sales in a B2B company? I have created a one minute vlog with my answers.

To answer the question, I look to what high-growth companies in the digital age have in place that many other companies still struggle with. It's about bridging the knowing-doing gap and make sure that you have the tools in place to know who your customers are, what they want right now, and what they want next.

Here are the first three things I would focus on, enjoy watching!

HubSpot Video

 

 

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Martin Ray
Chief Analyst & Digital Strategist since 2011. Advise businesses on how online and digital impact their business and plan a strategy to achieve maximum results. Inofficially top lumberjack at Zooma, officially top trendspotter.
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