Explaining how technology works using 3D/CGI

By Nils Munk Wirell

Explaining how technology works using 3D/CGI

Regardless if you are in a manufacturing or services business, you will probably agree that products and technical concepts are getting more and more complicated.

When you compete in a global market, it is important to find a way to explain your product’s features or benefits in a way that is understandable for people regardless of language.

Showing your product, from its conception to production and finally, a finished product with features and benefits is where CGI (Computer Generated Imagery) really shines.

A piece of animated CGI automatically spans international language barriers and can convey complex, technological information quickly. This becomes particularly important in an age in which we have to consume more and more information in ever-shorter time spans.   

CGI components can be created already in a product’s design stage. Here one can try out different design features, colours, and even simulations of the final prototype. There is no need to take a product apart and photograph each individual component. All elements or partial elements can be reassembled in any way to produce the desired result.

This is especially useful when a product is still in the development phase, but marketing material needs to be finished, localised and produced well before the launch of the finished product.

Talking about marketing, CGI makes it easy to produce cross sections, exploded views and interactive models. These examples are all usually difficult to create, can become very costly, or are in some cases impossible to produce using only traditional photography or video.

With that said, one should not rule out photography.

Good photography is essential. It is a vital brand booster, and a beautifully lit product forms part of the brand’s visual identity and goes a long way to demonstrate the product in its various working environments.

It is important to remember that once your CGI assets are created you have them for life. You can re-use, refine, recreate and update them as you see fit with when product updates or new features are launched.

If you are interested in how CGI can benefit your business, get in touch! 

Talk to us about 3D/CGI!

Nils Munk Wirell
Director of Visualisation at Zooma, 2016-2019.
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