B2B transformation, with HubSpot at the core
Zooma is a Gothenburg-based B2B agency and HubSpot Diamond partner. We help mid-sized and enterprise B2B companies win the right customers, improve commercial effectiveness, grow customer relationships, and prove their impact, combining strategy, implementation, and activation since 2001.
Trusted by leading B2B brands and teams
Why
Experience the difference of a Zooma partnership
We help B2B companies implement HubSpot, optimise marketing, sales and service processes, and create long-term results. Our +93 NPS from the latest customer survey in April 2026 tells us we are taking the right approach.
Proven track record
Comprehensive approach
B2B experts
Outcome-focused
Customer testimonials
With excellent knowledge and high ambition regarding online, communication, brand building and digitalisation, Zooma has helped us as a company to take a gigantic leap forward. I am very grateful to have been given the opportunity to take on the online and digitalisation challenges together with Zooma.
Mattias Sjöstrand
Mölndal Energi
We began the HubSpot journey with Zooma as an experienced partner by our side. Marketing, sales, and service teams are working in HubSpot and we can see the advantages of having all data in one place. One of the main reasons for this successful implementation is Zooma. Because Zooma can understand the business needs and has a structured way of working. Also, the team members are up-to-date, outside the box thinker, and supportive.
Alireza Abbasi
Interwheel
Zooma is a good partner to discuss your online challenges and oportunities with. They are quick and easy to work with and they bring up own ideas and reminders what needs to be done.
Klas Rapphed
Metenova, a Repligen Company
Zooma manage to combine fantastic expertise and professionalism with a warm, social, and welcoming feeling, which makes them very inspiring to work with. They are attentive and can turn your thoughts into a visual product. Things that are difficult to explain, they understand impressively well and manage to visualise those thoughts. They work methodically and always deliver what is agreed upon and more. I can highly recommend Zooma Agency for all kinds of web and marketing projects you might have.
Jonas Karlsson
Tilka
Case studies
Discover what some of our customers have accomplished.
Tilka
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Metenova
I've been working together with Zooma for many years and for a number of different companies. And there is a good reason for me to keep coming back.
Johan Fredriksson
Digital Marketing Manager, Bee Charging Solutions
Novar
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The B2B Enablement Hub
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Stay ahead with expert content for B2B leaders.
What's involved in a full HubSpot implementation project?
A full HubSpot implementation covers eight workstreams: business objectives, process and data design, hub configuration, data migration, integrations, workflows and automation, reporting, testing and training. The order matters more than the list. Process and data design must come before automation, and the work should run in phases so your teams get working capability early.
How do you make sure you don't become dependent on your agency long-term?
You avoid long-term agency dependency by building four practices into the scope from day one: agree what your team will own, document as the work is built, train your people on real tasks during the project, and measure whether you need the agency less over time. Ongoing support should then be a choice, not a necessity.
Can we speak to references before signing, and what should we ask them?
Yes. We arrange reference conversations with clients in a comparable sector or project type, where the client agrees, and we encourage it. Tell us the concern behind the request, such as implementation risk, adoption, support quality or results, and we'll match the reference to it. Then ask that reference about challenges, outcomes and how involved their own team had to be.
The Bulletin
Discover the latest news
Keep up with the latest updates from Zooma and our friends.
Certification Day, October 2026: 40 new HubSpot certifications
Zooma’s Certification Day is a half-day learning event held four times a year. Every Zoomer gets four hours to build knowledge, refresh existing skills and explore something new.
Tomorrow is Certification Day at Zooma
Tomorrow, Wednesday, 7 October, from 08:00 to 12:00, all Zoomers will be busy learning during our quarterly Certification Day.
INBOUND is now UNBOUND. Here's what we'll be looking for in Boston
Stellan and I are heading to Boston for UNBOUND, HubSpot’s annual event, formerly known as INBOUND. At UNBOUND 2026, we’ll focus on three questions relevant to B2B companies: where HubSpot is heading, what is actually working in AI search, and how AI is changing B2B selling and growth.
The Tech Hub
Dive into the world of tech
Discover Secret Tech Club, a video series that breaks down tech topics through stories, conversations, and sketches.
Secret Tech Club EP04: Lost in connection
APIs are the unsung heroes that enable your apps to communicate behind the scenes. Whether you’re here for the technology or simply to watch middle-aged men reach their endpoints with epic dad puns, you’re in for a treat.
Secret Tech Club EP03: Copycats
Generative AI can do it all: paint, write, compose. And in this episode, it also dropkicks my confidence, creative spirit, and romantic prospects. Come for the demos, stay for the emotional damage.
Secret Tech Club EP02: Bright future
Stellan is head over heels for AI coding. Me? I'm not so sure. Is this really a developer’s dream come true, or the beginning of the end?