Continuing a series we began in 2013, we share some of the most interesting articles, researches, and resources recently bookmarked by the Zooma team. We hope you find it inspiring and useful!
This October, we have an HBR research on work productivity from home, some insights from Google’s Head of Research about consumer needs and behaviour, the latest ConsumerLab report of Ericsson, and more.
Bookmarked resources
Remote work
Remote work for design teams
Explore the best practices for running a remote design team with some great insights about remote work, created by InVision's team - a fully distributed remote workforce since 2011. It's somewhat aimed towards designers, but there are chapters that everyone can benefit from.
SEO
SEOs must focus on intent research practices in 2020
SMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with the latest developments in deep learning and natural language processing.
How do needs drive intent?
Consumer needs trigger consumer journeys. But how can marketers identify these consumer needs and respond to them? Justin De Graaf, Head of Research and Insights at Google, speaks about the emotions behind need states and what marketers can do to put this information to use.
Also, read the article on how consumer needs shape search behaviour and drive intent.
Ericsson report and papers
Ericsson ConsumerLab explores how to make commuting time valuable
This report uncovers consumer behaviour both before and during the COVID-19 crisis and post-pandemic expectations. Read Ericsson ConsumerLab's latest report.
Ericsson technology trends 2020
In this article, Erik Ekudden, Senior Vice President, Chief Technology Officer and Head of Group Function Technology at Ericsson explains the ongoing evolution of the network platform in terms of the key needs that are driving its evolution and the emerging capabilities that will meet both those and other needs.
Tools
The future of design tools
This AI turns rough sketches to photorealistic landscapes. Researchers at NVIDIA have developed a deep learning model that uses generative adversarial networks to convert rough sketches into life-like images.
Addressing the most complex customer questions in real-time
Engati is a chatbot platform with multilingual capabilities for global customers. With smart AI bots, they help you create the smoothest of customer experiences across 14+ platforms. And now, they are helping to answer customers' most complicated questions in real-time with Engati Live Chat. You can find more information here.
A robot wrote this entire article. Are you scared yet, human?
The Guardian asked GPT-3, OpenAI’s powerful new language generator, to write an essay for us from scratch. The assignment? To convince us robots come in peace.
Others
The world population in 2100, by country
In 2015, the United Nations predicted that the global population could surpass 11 billion by the end of the century. Last year, the UN revised these estimates, but the numbers it came up with were still well above 10 billion. These regular projections from the UN have been the status quo—until now. Explore the projection of the world’s population, by country in 2100.
Winning the new B2B buyer
Understand what motivates B2B buyers and how you can earn their trust. The guide to the B2B buying landscape uncovers:
- The forces that are transforming B2B buyer behaviour and the resulting risks and opportunities for marketers.
- What buyers expect from their interactions with your company, and how to provide the open, connected, intuitive, and immediate experiences they crave.
- How to map your strategies and tactics to different types of buying scenarios.
ESG on a Sunday, a weekly newsletter
Subscribe to get the weekly newsletter every Sunday, with the best ESG-related stories from the past week. Essentially, ESG (Environmental, Social and Governance) is a way to assess what companies (and other organisations) are doing to get an idea of how sustainable they really are.
Market makers podcast (in Swedish) - #148 Ant group med Digitala Draken
Ant Group, China's largest FinTech company and a spin-off from tech giant Alibaba, will be listed on the stock exchange and will be one of history's largest IPOs.
In this episode of Market Makers, the podcast is visited by China and tech expert Tom Xiong, who also runs the eminent podcast 'Den Digitala Draken' to talk about the upcoming listing.
Documentary-drama: The social dilemma
The docudrama film on Netflix 'The Social Dilemma' explores the dangerous human impact of social networking, with tech experts sounding the alarm on their creations. Its focus on the exploitation of its users for profit through surveillance capitalism and data mining, how its design is intended to promote addiction, its use in politics, its impact on mental health and its role in spreading conspiracy theories such as Pizzagate.
Book recommendation (in Swedish)
Travelling inspiration
In the absence of real travelling, here is some inspiration that you can follow on Instagram:
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Vemdalen inspiration
Caroline Fredin shares images and stories about her life in the mountains.
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Pernilla Danielsson
Swedish photographer who is living in Mallorca takes photos of people and places using natural light.
