My way into ‘Social Media’

By Rozanna Medica Hölje

My way into ‘Social Media’

Do you remember the first time you ‘surfed the net, where you were and what you saw’? Then, most probably you’re a digital immigrant. Here’s my personal story on how to get more and more comfortable in a field that the digital natives conquer. My giant leap was when I started working at Zooma 2015.

My responsibility is to take care of Zooma’s finance and salaries.

Already when I looked at I realized it wasd going to be a challenge for me, since I was not present on the various Social Media-channels (Social Media or Offsite as I’ve come to call it) where both Zooma and all its employees are active. I mean after all, one of Zooma’s missions is to educate, enlighten and guide our customers with regards to optimal solutions online.

The only place where I had a profile was LinkedIn, and I hadn't updated my profile since 2014. I had not even added my latest job role. I always thought it was a hazzle when someone wanted to add me on LinkedIn. In most of the cases I ignored the invite. I thought to myself ‘I will accept your invitation when I’ve updated my profile’. Finally I had updated my profile, and then in some cases it felt embarrasing to accept invitations such a long time afterwards.


I started at Zooma during a very hectical period. From a ‘SoMe-perspective’ I could operate a little bit below the radar, and I knew that eventually I would “have to” enter this big online world, even though I didn’t feel comfortable at all with that. I didn't like to be visible online, and I didn’t want to be there unless I would be active. I felt like it’s a bit of a betrayal to be there but not engage. However, I’m happy I started my journey and I hope that friends, colleagues, family and future invitees allow me some time to get up to speed.

To me, a whole new world has opened up. I had to familiarise with a lot of touch points, understand what to post where, who uses what and most importantly the unspoken codes that are present in all of them.

It has been a challenge to me and still is, but now more on the positive side and I feel curiosity and joy. I now have many new contacts, new interesting people and brands to follow and I am able to keep an eye on what's happening in the world. 

I have gone from almost no activity with only a LinkedIn account to having accounts on Facebook, Instagram, Pinterest and Twitter. Before I would not have seen myself as a person writing a blog post, but as you can see this is now happening with this post.

I have also learnt in my discovery, that if you are not present in certain touch points you are non-existant. We are curious and we want to find out about each other. 

I know that I am in a good place where I can get guidance on how to explore more!  Thanks for pushing me, despite all hesitation!

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Rozanna Medica Hölje
As a Business Controller, Rozanna likes challenges, and one challenge is keeping up in the digital world.
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