Online Nomenclature - What is an interaction?

By Anders Björklund

Online Nomenclature - What is an interaction?

To eductate, enlighten and guide you in the world of marketing and commununication Zooma provides  online nomenclature, our own interpretations of words commonly used... what-is-an-interaction-zooma


What is an interaction? 


An interaction occurs as two or more individuals have an exchange through online. A so called two-way effect. Opposed to a one-way effect, an action. Two identified interactions are Chats and Webinars.

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Anders Björklund
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about how to think about onlinification and digitalisation in B2B.
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