By Anders Björklund
To eductate, enlighten and guide you Zooma provides online nomenclature, our own interpretations of buzzwords commonly used when the subject is online and digital.
What is KBI's?
Key Behaviour Indicators (KBIs) tracks e.g. how people act on .com/.xx or respond to a specific campaign.
Examples of KBIs usually include e.g. total number of visitors to .com, time spent on .com., click troughs on a banner campaign and sent email alerts.
Zooma created the expression KBIs due to that we realised that "everyone" referred to data retrieved from Google Analytics where named KPIs. Google Analytics only provides KBIs.