A weekly podcast about onlinification, marketing, and digital transformation.
CRM
Finally, we're discussing our favourite topic - the importance of having all your contact data available on individual contact cards. Enjoy!
In this episode, I talked design with Zooma art director, Carl Wåhlander. What is good design, and how does he go about creating it? Find out here.
Social media
Part 2 of our LinkedIn episode is here - we discuss how you can get your employees to engage with the platform and boost your company's overall presence.
Conversion
Anders recently got a conversion rate of over 80% in a recent experiment. How did he do it? Listen to the episode to find out.
Digital transformation
There's far too many buzzwords in the world of online and digital today - in this episode, Stellan and Anders gave their takes from a B2B perspective.
Gating your content is a useful tool that has unfortunately been overused. How should you make use of it, and what is the future of gated content online?
LinkedIn is a fantastic tool for both boosting your own personal image and that of your company. In this episode, Anders gives some tips on how to use it.
Reporting & Analytics
Customer performance indicators, are vital metrics you should be tracking if you really care about customer satisfaction. Find out how to start in the pod.
Branding
What makes a truly great brand, and how can you create one? It is advertisements, culture, product design or more of a feeling?
Aligning marketing and sales is a far-off dream for many B2B companies - in this episode, we discuss how to solve this tricky challenge.
Knowledge content is a vital tool if you want people to perceive your company as competent and trustworthy. Find out how to do it well in this episode.
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