Online Nomenclature - What is an online touchpoint?

By Anders Björklund

Online Nomenclature - What is an online touchpoint?

An online touchpoint is the interface of a place online. This touchpoint is usually referred to as a contact point, customer contact, moment of truth, point of contact, etc

Touchpoints are e.g. LinkedIn, Facebook, a .com , a .xx, an Intranet, an app, Google, YouTube etc.

As online users we do run into these pre, during and post decisions, transactions, discussions, search and so forth.

Do not use expressions as channels etc., use the expression touchpoints. What are your thoughts?


Anders Björklund
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about how to think about onlinification and digitalisation in B2B.
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