We often get the question "Why and how shall I use SlideShare?"
The short answer on how is: You shall follow the instructions provided by SlideShare.
About 70 million people use Slideshare to learn about any topic quickly. Slideshare was founded 2006 with the ambition to make knowledge sharing easy and they joined the LinkedIn family 2012. SlideShare has about 18 million uploads in 40 content categories, and is one of the top 100 most-visited online touch points in the world.
First of all, you shall us Slideshare to gain knowledge quickly through well-presented content from experts and knowledge leaders. You can flip through a SlideShare deck and absorb the same information in a fraction of the time. You can get up to speed on lots of topics. You’ll find content from most fields.
Secondly, since few people and companies consistently upload content to SlideShare, there’s much less competition than on other offsite communities (a.k.a. Social Media). Therefore, SlideShare is the only major content platform right now where you can generate good content exposure from day one.
Show what you know through presentations, infographics, documents or videos. Visual formats help you stand out and resonate more with your with your audience. When you upload to SlideShare, you reach an audience that’s interested in your content – actually over 80% of SlideShare’s visitors come through targeted search. This can help you build your reputation with the right audience and cultivate more professional opportunities.
When planning your content, think only about what the personas need and therefore who you create content for. Only think from the outside! Your eBooks, infographics, white papers and presentations should give the user something he or she needs, as quickly and as visual as possible. And remember, do not try to sell!
Due to its format, SlideShare is a good storytelling medium. SlideShare is perfect for presenting white papers, case studies, suggested solutions of business problems and how-to’s. You can publish your content from your latest keynote, presentation or demo.
SlideShare presentations tend to rank well on Google, about 20 percent of SlideShare’s traffic comes from Google searches, making relevant keywords even more important to your efforts, as well as including rich notes in the transcript of your presentation.
How you use keywords and phrases in your slides will impact your success on SlideShare. As on any other touch point, users search for what they’re looking for, so make sure they can find you. While it’s easy to optimise your slides, many people overlook a few basic tweaks that could help them rank higher overall:
Compelling visuals are important for capturing and sustaining people’s attention span. Spend time on the visuals and remember that the brain processes visuals 60 000 times faster then text. Keep everything short and to the point.
Make sure that you include at least one call-to-action. In order to generate and log business leads, you should provide more content by taking them to a landing page. SlideShare allows you to embed hyperlinks in the slides themselves, although not in the first three slides. And if you ask the user for data, always make sure your content is worth the transaction and trade.
It’s up to you to get your content seen and shared, so be sure to promote it across all of your relevant pnline touch points including your blog. You can also break your presentation up into multiple images to be shared via your offsite communities.
Do you want to know more about how to plan and maximise your content and your online presence? Contact us!