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    How Metenova enhanced its product selection experience

    With close collaboration, we helped Metenova present its broad product range with a new, intuitive website navigation and a powerful product selector.

    Gothenburg, Sweden

    Head office

    2009

    Founded

    2019

    Started working with Zooma

    About Metenova, a Repligen Company

    Metenova is a manufacturing company specialising in magnetic mixers for pharmaceutical and biotechnology use, and it is a leader in the bioprocessing sector. Metenova is a subsidiary of Repligen Corporation and has offices in Sweden and the USA.

    zooma-mixer-selector

    The challenge

    In the pharmaceutical and biotechnology industries, specifying the right mixing equipment is critical to ensuring process efficiency, product quality, and regulatory compliance.

    However, the previous website made it difficult for visitors to navigate amongst the product categories or identify solutions tailored to their specific application needs.

    The consequence was an extended research time for finding a fitting product. 

    The solution

    To address these challenges, a new mega menu was created, featuring clearly defined categories, visual product previews, and concise technical summaries to support quick orientation. Flexible website modules and templates were developed to enhance how content is presented across their site.

    In addition, an advanced Mixer Selector was developed and launched. In three simple steps, visitors can input; 

    • Vessel specifications
    • Mixing characteristics and fluid properties
    • Mixer properties

    The output generates a configuration of the vessel with a product recommendation, with the option to save it as a PDF or initiate direct contact with a technical advisor. 

    67%

    conversion rate

    The result

    The majority of visitors either saved a PDF of the product recommendation or engaged directly with a Metenova representative.
    zooma-metenova-case (2)

    Improved mega menu and new mixer selector

    With an improved mega menu and the new mixer selector, visitors can quickly and confidently identify suitable mixing solutions tailored to their needs. 

    Since its launch, the Mixer Selector has delivered measurable impact. The conversion rate has improved while reducing research time in the early stages of the buyer journey, ultimately supporting faster, better-informed purchasing decisions.  

    To further enhance the user experience and strengthen the brand’s visual identity, we also updated design templates and a visual refresh of the website.

    Zooma is a good partner to discuss your online challenges and opportunities with. They are quick and easy to work with and they bring up their own ideas and reminders of what needs to be done.
    Klas Rapphed, Metenova
    It's great to hear the positive feedback from Metenova and their stakeholders on how the easy flow gives a quick overview of the product range they offer after the update. Enabling a seamless experience to find a suitable product for their needs.
    Sheila Ghamkhar, Project Manager, Zooma

    Do you want to reinvent your product selection?

    Do you deal with complex products in niche applications? If so, we can help uncover the key details that matter most and support your existing and prospective customers in making informed decisions.

    Just book a meeting with Stellan Björnesjö to discuss how a collaboration with Zooma could work.