Challenges of content creation

By Josefine Kinnvall

Challenges of content creation

Creating content is an uplifting workout for the brain. It's like a muscle that needs to be trained, and if you don't keep up the training, you lose strength.

The content process can be experienced as peaceful when you have all the time in the world; when you have the time to reflect, erase and start over if needed. It could be described as content therapy - an unstructured, messy and emotional process of creating something brilliant. 

What I learned is that creativity is not something that always comes naturally. It's impossible to trust this process as ideas that come to mind whenever you feel like it. Therefore it's crucial to exercise this muscle every day to be charged with new inspiration and prepared for the next task. 

It's simple to romanticise working with something creative, like being embraced by a fluffy cloud where brilliant ideas are standing in line waiting to be heard. However, when you realise this fluffy cloud also includes, for example, essential deadlines in practice, the idea might change. For me, it did, but only for the better.

You have to be sharp, and you have to be quick, which means you have to challenge yourself with new tools and methods to keep up the pace. The learning curve is endless, so it's an exciting part of digital communication. 

We all have different solutions to keep the creative spark alive. Of course, there's no right and wrong in how to do so because the most important thing is that you trust your solutions - but here are three personal tips: 

  • Don't put boundaries on where and how to find inspiration - you can find it anywhere at any time. 
  • Find a role model.
  • Use brainstorming - with a friend, family member, colleague, or someone else around you. 

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Until next time! / Josefine

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Josefine Kinnvall
Media and communications student at Jönköping University, and Zooma intern. Started in March 2022.
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