Social media: A benefit for businesses

By Josefine Kinnvall

Social media: A benefit for businesses

Social media has become an essential marketing tool for businesses. Keeping track of the rapid change in digital communication and different social media tools can feel overwhelming. You have to remember to learn by doing!

It doesn't matter which field or industry your business belongs to. Suppose you want your company to become the go-to source when people are looking for valuable information or knowledge. In that case, you should become best friends with the company's social media channels. 

There are many benefits of using social media as a business - let me highlight a few of them: 

People want connection 

People are looking for a deeper connection with companies today. It doesn't matter what, where or how your company provides products or services - if you're not able to share a story or create emotions around your company, prospective customers will look elsewhere. 

So how do you create this magical connection? There's no right or wrong answer to this question; put your imagination to the test and experiment to see what kind of company insights your followers enjoy! 

Increase traffic 

Being active on the company's social media channels can become the key to increasing traffic to your website. Sharing content from the blog/blogs or the website creates an opportunity to keep existing readers happy and new readers interested! Constantly sharing and promoting your expertise is a great way to grow your audience! 


It can be a challenge to prove the return on investment (ROI) as a marketer. With social media tracking and different analytics tools, it's possible to see the impact of your social media presence and activities. 

Nourish your relationships with your company's social media channels, and don't be afraid to learn by doing! 

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Until next time. 


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Josefine Kinnvall
Marketing and communications specialist, and former Zooma intern from March-June 2022.
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