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Have you ever wondered how businesses prioritise their leads and decide which ones to pursue? That's where lead scoring comes in. As a marketing automation specialist, I've learned the importance of identifying and prioritising leads based on their behaviour and engagement with a company. During my internship at Zooma, I suggested implementing a lead scoring system to improve their sales process. In this article, I'll explore the power of lead scoring and how it can help businesses better understand and connect with their potential customers.
Lead scoring is a method used by sales and marketing teams to evaluate the buying readiness of their leads and identify high-qualified leads. Lead scoring uses a points scale (usually from 1 – 100) based on specific criteria such as job title, company size, and engagement level. The score tells the converting status of every lead, which means the higher the lead's score, the more the lead is ready to buy.
In conclusion, lead scoring is essential to help your company identify the most promising leads, prioritise sales efforts, and ultimately close more deals.
If you want to improve your sales process and connect with your potential customers more effectively, consider implementing a lead-scoring system today.
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