Thoughts, facts, and knowledge

The Onlinification Hub

What is the Internet of Things and why is it important?

The Internet of Things (IoT) is predicted to be the single most important factor impacting fundamental business logic in the coming decades. Learn why.

Inbound

4 areas you need to prioritise when reporting Inbound to management!

Let’s take a look at 4 areas you should prioritise when reporting Inbound performance to management, beyond Visits, Page views and Conversion rate!

Quote of the week, by C.S. Lewis

Quote of the week, by writer C.S. Lewis

Business blogging

Why you should quit newsletters and start blogging instead!

Is monthly newsletters still a cruicial part of your digital marketing mix? Get six reasons why you should move from sending newsletters to blogging.

Content creation

Personalisation without being intrusive

What does personalisation mean? What do you need to consider if the future of online and digital content is that it will be more personalised?

Inbound

How to challenge without failing

This is a personal story about learning, how to be a challenger, Seth Godin, and conclusions, based on events from INBOUND 2015 in Boston.

SEO

What is the ‘filter bubble’?

Have you ever heard of the ‘filter bubble’? In this blog post we'll shortly explain the concept, and why it’s important to be aware of it.

Marketing

Do you have people in your marketing images?

Remember that you need to have peoples’ written consent if you use them in your images when marketing your products, solutions or services.

Business strategy

Quote of the week, by Sun Tzu

Quote of the week, by philosopher and military strategis Sun Tzu from the Art of war

Content creation

Creating platforms to support Inbound, brand & communication

When deploying an Inbound methodology it’s crucial to create a solid brand- and communication platform to guide your communication as a brand.

What I use my smartwatch for

A couple of days ago I had a cup of java with a friend and he asked me what I have my smartwatch for? Here is my answer.

Inbound

The most important social media channel for B2B?

In this post we analyse which offsite touch points have brought in the most visits and leads to our customers so far this year.

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The Onlinification Hub

What is the Internet of Things and why is it important?