Thoughts, facts, and knowledge
Business strategy
Why is it so difficult for most large companies to change and take advantage of new opportunities?
This week's famous citation is from Eleanor Roosevelt.
Content creation
Use these simple rules to create impactful content that supports the buyer’s journey.
Inbound
The Inbound methodology requires that you shift mindset. So at its most basic level what is Inbound?
Guy Kawasaki stands for Zooma's weekly quote.
Get an introduction to what a cms is and why you should use it. Get an overview of the most common platforms.
Learn what a DDoS attack is and how you can be protected.
Mark Zuckerberg stands for Zooma's weekly quote.
SEO
Is it possible to create content that persuades us to read? The short answer is yes. And the keys are reviled in this post.
Get to know your personas to be able to pick up their ‘tone-of-voice’ when it comes to how to communicate with them in a dialogue, not a monologue.
Zooma's weekly quote stands for Zooma's weekly quote.
Images are key to get content attractive. Searching for images is time-consuming. To save you time I have gathered ten great sources for free images
Get tips about what you need to prepare before you upload a podcast to iTunes.
Åsa Lundell stands for Zooma's weekly quote.
Martin Egerström
Ingrid Wallgren
Per-Henrik Persson
Anders Björklund
Louise Waern
Fredrik Abrahamsson
Charlotte Björsjö
Qarin Lövgren
Elisabet Isacchi