Thoughts, facts, and knowledge
ABM
If you've got a marketing management position, it's vital to know what ABM could offer you. Find out why you should consider it in our article.
Getting ABM going in your organisation isn't an easy task - but there are plenty of benefits.
Digital transformation
Are you simply waiting for corona to end and things to go back to how they were? If so, you need to change your expectations.
What's the actual effect that ABM could have on your business? This article helps you as a decision-maker decide whether ABM is the right approach.
You'll struggle to succeed with ABM without high-quality data on your target accounts. Here's what you should focus on.
Content creation
To create high-quality knowledge content that you can publish regularly and consistently, you need a content team. Here's how you set one up.
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Doug Bolton
Niyat Ghebremichael
Anders Björklund
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