Thoughts, facts, and knowledge
Content creation
In part 2 of our series on the knowledge content creation process, we take a look at how the process actually works in practice and the routine behind it.
ABM
If you're looking to get started with ABM, we've got some tips for the necessary steps you need to take first in your organisation.
Social media
There's still plenty of B2B companies that aren't using social media to their full potential - if this is the case at your company, get started!
An introduction to account-based marketing from a CFO's perspective.
Digital transformation
How should you choose between digital platforms and decide which is best for you? This article describes the 3 key areas to focus on.
COVID-19 has caused B2B and B2C buying behaviour to change radically. But how can your company keep up?