Thoughts, facts, and knowledge
Branding
It's difficult to describe what makes up a brand identity, but everyone knows a good one when they see it. Get some tips on how to create one for yourself.
Business strategy
A significant change in digital strategies often results in resistance. In this article, Tobias explains how to overcome this resistance and succeed.
Digital sales
All B2B sales managers know that sales transformation must happen. Why do some sales transformations initiatives fails and some succeed?
Anders Björklund
Tobias Pasma
