Thoughts, facts, and knowledge
Business blogging
Writing an article for a business blog aims to initiate conversions that drive more business. To succeed, there are some things you need to consider.
Digital sales
Selling to a DMU can be complex. Reconsider your sales methodology and the role of marketing to enable sales in closing more deals.
Customer satisfaction
For measuring customer loyalty in B2B industries, the Net Promoter Score (NPS) is the most widely used metric - but what is a good NPS score?
Alexander Evjenth
Tobias Pasma
Martin Ray