Thoughts, facts, and knowledge
It's challenging to be a B2B sales rep; to manage expectations, competition and ensure you have time to meet the needs of everyone in your sales pipeline.
Three things that are always important not to underestimate or take for granted when involving a developer (or any human resource) in a project.
If you're not using LinkedIn as a salesperson, you're missing out on a major opportunity to connect with your potential customers.
Do you realise why many B2B companies are entering the editorial space? Do you understand that they will win?
As is tradition, we've rounded up the most popular articles from last year. As usual, it wasn't the articles published in 2022 that had the biggest impact.