Thoughts, facts, and knowledge
The B2B Enablement Hub

The advantages of using a KPI dashboard
Gathering your key metrics in an up-to-date place makes it easier for anyone to make well-founded decisions. This blog post lists some of the benefits of using a KPI dashboard and how it can help make your business better.

Why you need content governance
So, you have your content strategy set? That's great! But it's also just a theory until you do something with it, which brings us to the topic of this article. Do you have a clear view of how who, and where to handle the content creation, workflows, and documentation? Because if you do, it will be easy to get that strategy to take off. If not, it will be exponentially harder the more you try to scale without it.

Is marketing ready to embrace blockchain technology?
There's much talk about blockchain these days. You've probably heard about it or are already somehow involved in it. It is sometimes called the 'Internet of Trust', and it might well be a common standard for marketers in a few years.
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Why you need to tell a story
Do you find it difficult to remember the key takeaways when walking out of a meeting loaded with charts, graphs and tables? And maybe even more importantly, did it inspire you to action or did the overwhelming data turn you off, the result being the information entering one side of your head, to instantly take off again on the other?

How to start a business blog
Frequently, we get the question from customers on how to start a business blog with useful content for their audience. In this article, I explain how we guide them in the process and implementation of such a space.