Thoughts, facts, and knowledge
Inbound
Are you preparing your website for Generation Z, that is, the next generation decision makers?
Digital outlook
There are two movements that can challenge this existing paradigm of companies – people and technology. Read about factors that could drive the change.
Conversion
Thoughts about digital transformation and innovation from Professor Philip Kotler and Christian von Koenigsegg recent symposium: Welcome to the future!
Digital transformation
Some reflections on how your digital transformation strategy can be supported by the concept of internal heroes, role models, or promoters.
5 steps for making tech projects simple and deliver the values promised.
Things to remember when you want your marketing activities to contribute to your bottom-line.
Business strategy
Is there a need for change in marketing? Hans Oskar suggests that development in society requires re-thinking of strategies in companies.
How should you think when purchasing projects from an agency? Here are some thoughts based on 25 years experience of sourcing global and local agencies.
