Thoughts, facts, and knowledge
Are you preparing your website for Generation Z, that is, the next generation decision makers?
There are two movements that can challenge this existing paradigm of companies – people and technology. Read about factors that could drive the change.
Thoughts about digital transformation and innovation from Professor Philip Kotler and Christian von Koenigsegg recent symposium: Welcome to the future!
Some reflections on how your digital transformation strategy can be supported by the concept of internal heroes, role models, or promoters.
5 steps for making tech projects simple and deliver the values promised.
Things to remember when you want your marketing activities to contribute to your bottom-line.
Is there a need for change in marketing? Hans Oskar suggests that development in society requires re-thinking of strategies in companies.
How should you think when purchasing projects from an agency? Here are some thoughts based on 25 years experience of sourcing global and local agencies.