Thoughts, facts, and knowledge
Video is an excellent marketing tool - but if you want to make the most of it, you need a decent script.
Content could be categorised by format, e.g. article or video. But, it could be categorised by types of content - its purpose. This is how you could think!
The main criterion for content is whether the quality is relevant to the recipient. But what is high quality content? Here are some things to keep in mind.