Thoughts, facts, and knowledge
Content creation
Video is an excellent marketing tool - but if you want to make the most of it, you need a decent script.
Content could be categorised by format, e.g. article or video. But, it could be categorised by types of content - its purpose. This is how you could think!
The main criterion for content is whether the quality is relevant to the recipient. But what is high quality content? Here are some things to keep in mind.
Inbound
Get some tips on how you turn a trade show visitor into a digital lead.
User-generated instructional videos on YouTube help out your customers and could promote your brand.
Attending the INBOUND2016 event in Boston is like entering a world of online progress. Here are a couple of snapshots for you.
What constitutes the difference between good and great when it comes to creating content.
Do boring hard facts in a user manual win over impressive features lists in glossy sales brochures?
