Online Behaviour - I am important

I’m no different from anyone else—I want things to happen now. On-demand. Instant. I expect brands and companies to recognise that my biggest challenge isn’t a lack of interest but a lack of time. Time to manage daily life. Time to breathe.

I expect the best of an “onlinified” world with instant information and immediate gratification—and everything shall be embedded in my offline experiences.

My sincere belief is that brands and companies willing to win will “do as I tell them” because I am important!

Mine and other people’s gut feelings about companies, products, services, or solutions are the yardstick they are measured against and what ultimately determines their fate.

That is why the marketing departments and everyone else involved need to work with branding and customer experiences in a way that is adapted and aligned to our online behaviour.