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To create a podcast is easy but requires planning, patience and curiosity. Here are five things to consider when starting a podcast.
If you wonder why you should get going with running your business podcast, read my colleague Qarin Lövgrens post; The benefits of podcasting for business. This post focuses on things to consider once you have decided to start a podcast.
Which is your target group and what does their reality look like? When you have identified your listeners it will be easier to know what to talk about and what may interest them. The content is the key for your success as a "podder". Don’t be afraid to create a niche and stick to it, and try to find a creative twist that will make the listener curious and long for your next podcast.
Your listener will most likely listen to your podcast via headphones with the sound straight into their ears. This creates a high demand on a really good audio. With a bad sound the most interesting topic can become unbearable to listen to.
Are you looking for a reason to try podcasting for yourself? Watch Alexander's on-demand webinar and find out how experimenting with podcasts can drive your whole content engine forward.
To start a podcast there is no need for a studio, although it is preferred, but you need to make sure that the sound is good. Make test recordings in different locations to see where to find the best sound. Try a small room with sound absorbing materials such as carpets, curtains and other textile fabrics.
Poorly edited sound is just as annoying as bad sound. Rather keep repetitions and hesitations than to make a bad editing. There's a variety of editing softwares to use, so try out several ones to find out which one suits you.
To make your podcast available for your listeners you need to do two things:
And to make the interested aware of your podcast, alert your followers in your prioritised offsite communities and send them in the right direction. Using contet from your podcast in other channels is also a great way to spread the word - you can find tips on the best approaches to repurposing podcast content in this article.
Good luck with your pod, in the meantime you can always...
Are you looking for more knowledge before you take the plunge and start your own company podcast? If so, you can either take a look at our in-depth guide to the facts around business podcasting here, or download the free PDF guide to starting your company podcast below.