On October 9 Svensk Digital Handel and partners held its annual Digital B2B seminar in Gothenburg with Anders Björklund, CEO at Zooma, as moderator. Here are some main impressions and takeaways from the day. And at the bottom you find a video clip with Anders.
This year 193 participants gathered from the marketing industry; B2B marketers as well as consultants from the digital arena, to get inspired by e-commerce specialists and marketers on stage. The day also offered valuable moments to share reflections and thoughts on current digital opportunities and future challenges.
While the speakers represented various industries, some of the key findings were echoed throughout the day and in various sessions. The conclusions may not be revolutionary, but they confirmed that most of the attendees at the seminar shared a common view of what is important to focus on to stay relevant in the era of digitalisation.
Here you find and interview with Anders where hus summarises his impressions of the seminar in swedish, enjoy!