How to become relevant for B2B decision-makers on LinkedIn

By Anders Björklund

How to become relevant for B2B decision-makers on LinkedIn

LinkedIn is the largest professional networking site in the world and a powerful tool for B2B decision-makers. By creating an engaging profile, building your network, and regularly sharing valuable content, you can position yourself as a credible expert in your industry and field and attract decision-makers' attention.  Let's explore how you can achieve this.

Optimise your profile

Make sure your profile is complete and up-to-date, with a professional profile picture, headline, and summary that communicates your skills, experience, and value proposition. Use keywords relevant to your target audience to help decision-makers find you more easily.

Download the guide below to discover how to optimise your results with LinkedIn, including setting up and enhancing your profile.

LinkedIn checklist
95 must-check activities

95 must-check activities

Download checklist

Build your network

Connect with people you know, including past colleagues, clients, and industry experts. Also, join LinkedIn groups related to the industry you want to do business with and participate in discussions to showcase your expertise and build relationships.

Share valuable content

Regularly post articles, blog articles, and other content that provides value to your target audience. This will help you establish yourself as a thought leader and attract decision-makers' attention.

Engage with your network.

Like, comment, and share posts from other users to start conversations and build relationships. Please respond to comments and messages as soon as possible to show that you're approachable and interested in engaging with your network.

Use LinkedIn advertising

You should consider using LinkedIn's advertising platform to reach a larger audience. For example, you can target specific industries, job titles, and locations to reach decision-makers who are most likely interested in your products or services.

By following these steps, you can establish yourself as a valuable resource for B2B decision-makers on LinkedIn. Whether you're looking to generate leads, build your brand, or find new business opportunities, this platform effectively connects with the people who matter most.

Boost your business success with our LinkedIn training program

Our training is designed to help business professionals position themselves as credible advisers and experts, while increasing their knowledge and skills on the world's largest professional networking platform. With objectives tailored to your specific industry, our program aims to increase your LinkedIn SSI (Social Selling Index) to 60-85, and e.g., book more meetings, demos, and trials, and increasing downloads, sign-ups, and subscriptions.

LinkedIn training


Anders Björklund
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about how to think about onlinification and digitalisation in B2B.
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