You know the feeling. The deadline is approaching extremely fast. You can’t even relax for a second to get into a state of creative Zen. When you are under time pressure, to come up with even a half decent idea often feels like being stuck between a rock and a hard place.
‘Take another look at it tomorrow, with a good night of sleep in between.’
That was usually the thing my mentor said to me when I was new in the business and kept losing track of the idea that should have been magic but only reached level 0.5 out of 10 in awesomeness.
But what to do when you feel you’ve been staring at your screen for an eternity and nothing happens?
Unfortunately, it is easy to get stuck in a creative block and in that moment believe that ‘an idea will soon come to me’. To get out of it, you need to stimulate the brain and fuel the creative system. A mental and physical break could help you get distance and be able to refocus, using the ‘Combinatory play’ method to recalibrate the brain for a moment.
Albert Einstein used music to change focus, picking up his violin and refining his technique. Maybe it was during a break like this, that he came up with the formula E = mc2.
There are tons of articles online about the topic, and probably even more hidden behind hardcovers, stacked on shelves in old libraries around the world. But let us not get too technical about the topic (i.e. too philosophical, psychological, historical or biological).
Here is a list of tips that has helped me to overcome creative blocks over the years.
Now, get a new cup of coffee and talk a little with your colleagues about what happened during the weekend. You will get a nice, well-deserved pause and maybe even the best idea of the year.
I wish you good luck with your creative work—and if you get stuck, just contact us at Zooma. We’d love to help you get out your creative block!