Interesting things we’ve bookmarked recently (Jan 2020)

Continuing upon a series, we are sharing some of the most interesting articles, podcasts, and other sources the zoomers have recently consumed. We hope you find them useful!

This month we have several digital and marketing outlooks 2020, a list of what executives read 2019, a tool, some interesting podcasts and more. Enjoy!

Resources we have bookmarked in January

Digital outlooks and trends 2020:

• Ecommerce trends 2020 
  Check out Shopify’s predictions for what trends will change eCommerce in 2020.
  

  Link: 10 Ecommerce Trends That Will Set Your Client’s Brand Apart in 2020

• Data-driven marketing and advertising outlook 2020
  The 5th annual study, by Dun & Bradstreet, uncovers where B2B marketers need to focus next.
  Link: Customer Experience is Key to B2B Marketing Success
• Digital trends shaping CX and marketing in 2020 by Brian Solis
  Summary: Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on norms and behaviours. 
  Link: 11 digital trends shaping CX marketing 2020
• The future of the customer experience in EMEA 2030
  Futurum and SAS conducted a global survey including more than
  1 000 consumers and brands from Europe, the Middle East and Africa to understand what defines customer experience today and how it’s evolving through the year 2030.
  Link: Customer experience in EMEA 2030 whitepaper

Strategy:

• Don’t mistake execution for strategy
  Graham Kenny, managing director of Strategic Factors, experiences that managers often confuse a strategy’s design with its execution. He claims that recognising the difference between these two will have a major and positive impact on your organisation’s performance. 
  Link: Don’t mistake execution for strategy 
  

Content marketing:

• Great content marketing examples and ideas
  Running out of content marketing ideas? Then this article is for you! Kyle Byers, Founder of GrowthBadger, worked with over a dosen expert marketers to collect, summarise and organise more than 100 successful content marketing examples.
  Link: 100+ GREAT Content Marketing Examples & Ideas [With Results]
• A keyword tool: Keywords Everywhere
  This keyword tool shows you monthly search volumes, cost per click and competition data of keywords on multiple websites. The Keywords Everywhere browser add-on can be easily installed on either Chrome or Firefox.
  Link: Keywords Everywhere 
  

Online advertising:

• The new dot com bubble: online advertising
  What do we really know about the effectiveness of digital advertising? 
  Link: The new dot com bubble is here: it’s called online advertising

Artificial Intelligence (AI):

• Free AI course courtesy of the Finnish government
  Join over 320,000 other people learning about the basics of AI.
  Link: Elements of AI