Finding marketing automation statistics isn't hard; googling the term renders 70+ million results (bing.com 152 million, yandex.com 9 million, baidu.com 242k). So rather than just keeping your search broad, think about what the underlying questions are? For example, how effective is marketing automation? Or which industry uses marketing automation the most? In this article, we'll try to answer some of these questions briefly and provide links to the sources for those who want to dig deeper!
How effective is marketing automation?
This question is best unanswered as there are so many use cases in which marketing - broadly speaking - can be automated. However, if you look for hard facts and understand that they might not be relevant for your situation, here are the results of two surveys:
What are the most significant barriers to fully utilising marketing automation tools?
According to Ascend2, quoted by marketingcharts.com, 39% say "lack of training/resources/knowledge", 32% say "lack of resources to manage", followed by 31% who say "lack of budget to maintain", and 25% who blame a "complicated setup."