Most popular articles of 2024

As we have closed 2024, it's time to reflect on the articles that captured the most attention from readers throughout the year. At The Onlinification Hub, we've had a busy year creating content that dives deep into the latest trends, strategies, and tools shaping the digital marketing landscape. In keeping with tradition, let's look at the top 5 most-read articles of 2024 and see what resonated with you.

The most-read articles of 2024—that were published in 2024

How to update your LinkedIn profile in 2024
By Anders Björklund, February 2024

LinkedIn is constantly evolving, and in 2024, the platform introduced even more features designed to improve networking and career advancement. Anders' comprehensive guide on optimising your LinkedIn profile has been our most-read article, providing actionable steps to enhance visibility, update your skills, and engage with your network more effectively. Whether job hunting, building your brand, or wanting to be more active with prospects and customers, this article has everything you need to stay ahead.


Can HubSpot's AI assistant handle non-English languages?
By Alexander Evjenth, April 2024

As AI continues to reshape marketing, one of the biggest questions is whether tools like HubSpot's AI assistant can handle the diverse needs of global businesses. Alexander’s article explored the capabilities of HubSpot's AI assistant in non-English languages. This insightful piece analysed the AI assistant's performance and offered ten prompts for AI assistants who work in every language.

A letter to your marketing department
By Anders Björklund, September 2024

In this thought-provoking article, Anders has written a powerful letter to all marketing departments. It calls on departments to evolve and adapt to the digital age, focusing on data-driven decisions, collaboration, and integrating new technologies.

The letter resonated with many marketers, prompting them to consider how their teams can remain competitive and innovative in an ever-changing landscape.

How AI-Generated images transformed my creative workflow: A year in review 
By Alexander Evjenth, October 2024

AI-generated imagery has advanced greatly, and Alexander's article reflects on how these technologies have revolutionised his creative process.

Last year's review explored the impact of AI tools on design and marketing workflows, providing readers with a detailed look at how such technologies can streamline creative tasks, boost productivity, and bring fresh ideas.

It's a must-read for anyone looking to integrate AI into their creative processes.

Podcast: Inbound journey with Ulrik Andersson
By Alexander Evjenth, July 2024

Podcasts continue to be a popular format for sharing insights and experiences, and this episode featuring Ulrik Andersson, Digital Marketing Director of Mobile Thermal Solutions, on the inbound journey was no exception.

In this podcast, Ulrik shared invaluable lessons from his extensive experience in inbound marketing, discussing strategies for attracting, engaging, and delighting customers. The discussion was rich with tips for marketers who want to elevate their inbound marketing efforts and drive real results.

Those were the top performers in 2024, but as you can see below, none of the overall most-read articles from 2024 were published last year. This proves that producing a high-quality, relevant piece of evergreen content can keep delivering results year after year.

The overall most-read articles 

1. Amazon's vision statement
   By Anders Björklund, June 2014
   Despite being published a decade ago, Anders' deep dive into Amazon's vision statement resonates with readers interested in business strategy and innovation. This article explores how Amazon's long-term goals have shaped its business model and success, making it an enduring piece for anyone looking to understand its growth journey.
   
   
2. What is the difference between a blog, vlog and slog?
   By Niyat Ghebremichael, February 2019
   This article, published in 2019, remains incredibly popular due to its straightforward explanation of the differences between blogs, vlogs, and slogs. It breaks down the unique features of each format and provides guidance on when and why to use each one for content marketing. It's a simple yet invaluable resource for content creators of all kinds.
   
   
3. What is online vs. digital?
   By Anders Björklund, June 2017
   As digital marketing continues to evolve, this article remains a favourite for readers trying to differentiate between 'online' and 'digital' marketing. It unpacks the nuances of these terms and explains their relevance in today's marketing landscape, making it a must-read for newcomers and seasoned professionals.
   
   
4. Digital definitions
   By Anders Björklund, November 2020
   This article serves as a go-to glossary for digital marketing terminology. With the rapid pace of innovation in the industry, keeping up with new terms can be overwhelming. This article clearly defines key concepts and jargon that marketers should understand.
   
   
5. Decoding the customer journey: Touchpoints versus channels
   By Anders Björklund, December 2022
   This detailed post explains the difference between touchpoints and channels in the customer journey, offering practical insights for marketers looking to improve their strategies for customer engagement.

Thank you for a great year!

We want to take a moment to thank everyone who read, shared, commented on, and subscribed to The Onlinification Hub in 2024. Your support helps us deliver relevant and insightful content that fuels your marketing efforts.

As we look forward to another year, we're excited to bring you more thought-provoking articles, expert opinions, and actionable tips. If you want to stay updated with the latest from The Onlinification Hub, don't forget to subscribe!