Why social media is important for business

By Niyat Ghebremichael

Why social media is important for business

If your company has not yet used social media or if you have utilised social media but are not convinced that it is worth your time, this article is for you. At the end of this article, you can download a social media guide to learn how to build a social media plan that will work for your business.

More than half of the global population are using social media. Your target audience spends much time on social media networks, and they expect you to have high availability, and fast and excellent service. They're engaging with their favourite brands and companies and connecting with them on different levels. Social media for business can have many benefits, so let's take a look at the main reasons why social media is important for your business.

Easily connect with prospects and customers

More and more internet users spend a large part of their online time on social media - either to build networks or to get information. The number of active users of social media has now passed the 3.8 billion mark. This number increased by more than nine per cent compared to last year.

Users surf on the go and use social media to communicate fast. It is an opportunity to offer customers an additional service channel that can work more quickly for them. Through the heavy use of social media in our everyday lives, this is a way of getting closer to existing and potential customers.

Build strong relationships with your target audience

Social media is a neat tool for building a relationship with your target audience. By connecting and engaging with your existing customers and prospects, you'll be able to build lasting relationships between them and your business. Use the possibilities and build a community. Enthusiastic customers will interact with your social media page and thus recommend it to friends. Furthermore, being active on social media improves relationships and interactions with your target groups.

Increase brand awareness

According to Sprout Social's report, 70% of marketers say that their main goal for using social media is to increase brand awareness. Engagement on social media increases brand awareness. It includes comments, likes, messages and re-posts from your followers. So your content has a chance to be seen by a broad audience and attract more potential customers to your company. Content related to your products and details about your company on different platforms can help to increase brand awareness. In addition, include direct links on the different platforms to your .com/.xx to increase traffic.

Generate leads and sales 

Social media helps you attract buyers to your products and services. Sharing your products on social media is a simple way to an influx of leads, and generate additional sales on existing customers because you're advertising to people who have opted to engage with you by following your account. Additionally, running social media advertising can boost leads and sales. By promoting your content on social media channels, you can present your well-researched content to new people, thereby demonstrating your expertise and expanding your target audience. 

Attract professionals

The shortage of skilled workers poses challenges for many companies. They have to assert themselves against competitors. A good image and presence on social media can help. Not only potential customers but also potential new employees use social networks, which is why publishing job ads on the platforms is a good idea. With this modern form of personnel marketing, you can attract qualified professionals to your company.

Read the complete social media guide to learn how to build a social media plan that will work for your business or download the guide as PDF.

Social media guide

Niyat Ghebremichael
Niyat has been a content manager at Zooma since 2019. She loves to create content​ and helps to bring campaigns and ideas to life.
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