The Onlinification Hub's best of 2022

By Doug Bolton

The Onlinification Hub's best of 2022

2022 has drawn to a close, and in keeping with tradition, we've rounded up the most popular articles that appeared on The Onlinification Hub last year. As usual, it's not the articles published in 2022 that made the most significant impact - so if you haven't yet seen the value of evergreen content, here's the proof.

The most-read articles of 2022 (that were published in 2022)

We published a total of 78 articles in 2022. While we've got an extensive content catalogue on The Onlinification Hub going back over a decade, these posts were the most popular.

  1. The most common mistakes when starting with HubSpot
    We've been working with HubSpot since 2012, so we've built up a good understanding of how it should be implemented over the years. You can find some of our top tips in this article.
  2. What numbers, reports, and dashboards do a commercial director need?
    If you can't measure it, you can't manage it. But what should you measure? Tobias has excellent guidance on the metrics that matter in this article.
  3. How to create an effective SEO team structure for your business
    Being easy to find online is essential for reaching potential customers. But SEO gets harder and harder every year. Succeeding in your industry requires a team effort - and here's what your team should look like.
  4. Your brand as a superpower
    If your brand could have one superpower, what would it be? Maybe empowering your team or boosting ROI? As Anders explains in this article, you don't need to have superpowers to achieve these things in your company.
  5. Is traditional B2B sales obsolete?
    We all know that the internet has radically changed consumer buying behaviours. But many companies still want to believe it's business as usual in B2B. This article addresses that misconception and gives tips to B2B companies on how to sell how their customers want to buy.

The most-read articles from 2022 (overall)

Out of the ten most-read articles on The Onlinification Hub last year, only one was published in 2022. Some of these articles are a few years old, but they're still attracting people and providing relevance now. So if your content isn't providing the short-term value you were hoping for, remember that it's a long-term game.

  1. Amazon's vision statement
    Amazon's web design might not look especially modern, but that doesn't stop them from being the internet's undisputed eCommerce leader. Maybe this article will continue to attract so many readers in 2022.
  2. What is online vs digital?
    It's a simple question, but clearly, one that still needs to be answered for many people.
  3. Free social media content calendar 2022
    Finally, an article from 2022. This template was relevant for many visitors and leads this year, but we'll see how the 2023 version performs.
  4. What is the difference between a blog, vlog and slog?
    Don't underestimate the power of straightforward content like this to attract visitors who probably have never heard of your company.
  5. What is the Internet of Things, and why is it important?
    We've been hearing about the Internet of Things for years - this article from 2016 is a good example. With the advent of 5G, we're starting to see it become a reality.

Thanks for joining us on The Onlinification Hub this year. If you don't want to miss anything in 2023, subscribe, and you'll get an email whenever we publish new articles.

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Doug Bolton
Doug has been a Content Producer at Zooma since 2021. Originally English, he now lives in Sweden.
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