Now is the time to create a role for all companies to appoint the manager of everything that is starting to get antiquated. It's time to nominate a CAO, your Chief Analogue Officer!
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The responsibility will be to take care of the few and unique customers that always want to:
To meet the demand of these rare customers and colleagues, unique skills are needed. But, for once there is no need to complicate the recruitment process. Today, too many companies are focusing on how to attract and retain top talent. Only a handful of organisations seem to have realised that it's not about people, rather it's about preserving the analogue routines and processes.
When it comes to the recruitment of the CAO, keep it simple and hire the first applicant you find. Ideally, someone that shows up unannounced to interrupt your work and prevent you from accomplishing whatever it was that you were doing.
The CAO is driving the force behind everything that could be analogue. They need to convince others that the slow way is the right way. It is their task to make sure analogue routines are implemented in the core business model.
As a natural consequence, being a CAO can be tough. Most likely, they will be encountered by resistance, especially by innovators who want to renew, develop and digitalise the business. Therefore, it is important that the CAO receives full support from top management, and reports directly to the CEO.
CAO's main responsibilities will be to:
Well, now that is for you to decide. If you - somehow - are convinced that you need a CAO, we have compiled a job description that you are free to use in your next job posting. However, please make sure to print it and store it in physical format once you have downloaded.