Top 10 takeaways from the 2016 Internet Trends Report

By Stellan Björnesjö

Top 10 takeaways from the 2016 Internet Trends Report

Every year, Mary Meeker of venture capital giant Kleiner Perkins Caufield & Byers comes out with a yearly Internet Trends Report. On June 1st it was time for the 2016 edition and if you want a good read for the summer holidays enjoy the full 213 pages. If not, this is our short top 10 takeaways from it. Enjoy!

#1 Internet users in India grows +40% vs last year

We’re now more than 3Bn internet users globally and in India in particular there is no sign of slowing down.

#2 China and emerging Asia stands for 2/3 of global growth in 2015

In 1985 it was the same share for North America, Europe and Japan.

#3 World population growth rate +1.2% (+2.0% in 1975)

Do you think families in developing countries have far more children than in the world’s most developed economies? Nope, times have changed. 

#4 Advertisers still invest too much in print and TV

% of time spent in media vs. % of advertising spending doesn’t add up. 

#5 Usage of adblockers skyrocket on mobile

Mobile adblockers +94% to 420MM users, desktop +16% to 220MM

#6 E-commerce now >10% of total retail sales in the US

And there is no sign of growth slowing.

#7 Image growth continues. Generation Z is primarily visual

Number of photos shared exceed 3Bn per day on WhatsApp, Instagram Facebook and Snapchat. Impacts discovering products and online shopping.

#8 Messaging continues to grow rapidly and goes B2C

Leaders are WhatsApp, Facebook and WeChat. Increasingly used by corporations to handle customer relations and commerce.

#9 Phone only the 5th most preferred way for people born after 1981 to communicate

Preferred choice? Chat (24%) and social media (24%). Email (21%) and apps (19%) all come way before phone (12% vs. 64% for people born 1945 to 1960). Are you prepared?

#10 Average global mobile user have 33 apps, 12 used daily

4 hours per day spend on their mobile device, 80% of that in just 3 apps.

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Stellan Björnesjö
Online Strategist at Zooma since 2012. 15+ years of experience as a manager, business developer and specialist within online and e-commerce.
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