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Every year, Mary Meeker of venture capital giant Kleiner Perkins Caufield & Byers comes out with a yearly Internet Trends Report. On June 1st it was time for the 2016 edition and if you want a good read for the summer holidays enjoy the full 213 pages. If not, this is our short top 10 takeaways from it. Enjoy!
We’re now more than 3Bn internet users globally and in India in particular there is no sign of slowing down.
In 1985 it was the same share for North America, Europe and Japan.
Do you think families in developing countries have far more children than in the world’s most developed economies? Nope, times have changed.
% of time spent in media vs. % of advertising spending doesn’t add up.
Mobile adblockers +94% to 420MM users, desktop +16% to 220MM.
And there is no sign of growth slowing.
Number of photos shared exceed 3Bn per day on WhatsApp, Instagram Facebook and Snapchat. Impacts discovering products and online shopping.
Leaders are WhatsApp, Facebook and WeChat. Increasingly used by corporations to handle customer relations and commerce.
Preferred choice? Chat (24%) and social media (24%). Email (21%) and apps (19%) all come way before phone (12% vs. 64% for people born 1945 to 1960). Are you prepared?
4 hours per day spend on their mobile device, 80% of that in just 3 apps.