Thoughts, facts, and knowledge
For measuring customer loyalty in B2B industries, the Net Promoter Score (NPS) is the most widely used metric - but what is a good NPS score?
Data and statistics are fundamental in any business but do not always make people feel very much. That's where storytelling comes in.
Learn how to convince customers to volunteer their data & how to manage this first-party data effectively.
The customer experience has to be easy and immediate today. If customers encounter resistance on their path to purchase, there's a risk they'll leave.