The Onlinification Hub

Discover how Anders feels that Amazon's effortless simplicity has shaped customer loyalty and learn how your B2B company can achieve the same.

For measuring customer loyalty in B2B industries, the Net Promoter Score (NPS) is the most widely used metric - but what is a good NPS score?

Data and statistics are fundamental in any business but do not always make people feel very much. That's where storytelling comes in.

The customer experience has to be easy and immediate today. If customers encounter resistance on their path to purchase, there's a risk they'll leave.