Thoughts, facts, and knowledge
Customer satisfaction
Very few companies have a plan for what to do with customer surveys response. Here are some actionable tips and advice.
Get an insight into what NPS is, and how you can use it to measure customer satisfaction.
Business strategy
By truly understanding customer's needs, expectations and behaviour, most companies can become disruptive in almost any market.
Here you can hear what Anders thinks of the expression: 'from outside-in' vs 'inside-out' perspective. 'I think it's much easier just to think outside.'
Great insights about what constitutes a customer-centric company.
A recent survey of some 250 buyers from a mixed range of industries and company sizes revealed what buyers hate the most.
The use of smartphones and devices has changed most of our purchase journeys and decision makings completely. How do you use the customers’ micro-moments?
Reporting & Analytics
How much would your business benefit if you’d increase focus on customer experience and had more promoters?
Pokémon GO is an excellent example of customer experience. Read about five learnings about increasing the customer experience and inbound.
NPS is a metric for assessing loyalty for a company's brand, products or services. It also correlates with business growth and trustworthiness.
Inbound
4 critical parts in how to succeed with Inbound thinking and how to apply it to your Business Customer Experience.