Thoughts, facts, and knowledge
Inbound
Take part of the Zoomer's reflections from INBOUND19 and watch the video on how to create a great buying experience with HubSpot.
Customer satisfaction
Advantages of making your NPS-scores public. Also, download the guide to increase your survey response rate.
If you want to succeed online—get to know your customers and offer them what they want and need, like the butcher in my example. And take the quiz
Very few companies have a plan for what to do with customer surveys response. Here are some actionable tips and advice.
The importance of the buyer persona is evident but where do you start with building one? Get some advice and download the free buyer persona template.
Get an insight into what NPS is, and how you can use it to measure customer satisfaction.
Digital transformation
Online and digital has changed the way we think, talk, and interact. In short, it has changed how it is to be a human being today.
Business strategy
By truly understanding customer's needs, expectations and behaviour, most companies can become disruptive in almost any market.
Here you can hear what Anders thinks of the expression: 'from outside-in' vs 'inside-out' perspective. 'I think it's much easier just to think outside.'
Great insights about what constitutes a customer-centric company.
A recent survey of some 250 buyers from a mixed range of industries and company sizes revealed what buyers hate the most.
The use of smartphones and devices has changed most of our purchase journeys and decision makings completely. How do you use the customers’ micro-moments?
Reporting & Analytics
How much would your business benefit if you’d increase focus on customer experience and had more promoters?
Pokémon GO is an excellent example of customer experience. Read about five learnings about increasing the customer experience and inbound.
NPS is a metric for assessing loyalty for a company's brand, products or services. It also correlates with business growth and trustworthiness.