With a website grader, you get the truth!

Blog title: With a website grader, you get the truth!

By Sofia Hermansson

With a website grader, you get the truth!

How well does your website perform? Do your visitors have a good experience with your website? What does Google think? There are many questions concerning the existence of websites in the great jungle of all other competing sites. What can you do to stand out with your website and be aware of your website's effectiveness and strength in attracting new visitors? Have you tried using a website grader? And what can Zooma do to help?

What is a website grader?

It is a tool that scans your entire website and checks its functionality and performance. Everything that a visitor wants to experience on your website and what Google finds interesting shows high on the search results, and a website grader can tell you if you're qualified.

Want to try our website grader for free?

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What does a website grader scan on the website?

It checks four main categories: Performance, SEO, Mobile and Security, which are the essential functions. Under each category below, you get a more specified explanation of what it means.


The performance tells how well the website optimises traffic increase, improves the conversion rate, generates more leads, and increases revenue.

  • Page size
    How heavy is your website? Does it upload slowly? It is recommended to keep the uploading on the page size below 3MB.
  • Page requests
    How much information, pictures, videos, files, etc., do you have on the website? The more HTTP inquiries your website craves, the slower the data uploads. Combining files can help reduce the number of requests.
  • Page speed
    How fast is your website loading? All websites with a loading time of fewer than 5.3 seconds are fast. If your website has a higher number, visitors will leave the page before it has finished loading.
  • Browser caching
    Where do you store your content? Your website loads faster with your most relevant content by using local memory. 
  • Minimal page redirects
    Redirects mean that when you can move content to a new URL, you delete pages on the web page, change domain names, or merge websites. If you do this often, your website may load more slowly, which you should avoid.
  • Image size
    How heavy are your images? Uploading images can take a long time, irritating visitors as they want to see the content simultaneously. Instead, you can optimise your images for different screen sizes.
  • Minified javascript
    Would you happen to know if your JavaScript is short enough? JavaScript is a programming language used for web development, applications etc. The more compressed the script is, the faster the website will be.
  • Minified CSS
    Cascading Style Sheets (CSS) is a scripting language that describes the presentation style on your website like; text size, font, and colours, and it needs to be compressed to make the website run faster.


Search engine optimisation (SEO) is a way of working and a strategy for writing and using your content on your website to make Google rank it higher on the search engine results page (SERP). Are you receiving more traffic to the website?

  • Permission to index
    If you want your website to appear in search results, the search engines must have your permission to store your website information in their index. If not, you do not exist on search engines.
  • Meta description
    Meta descriptions are the small description text in the search engine result under the web page title that explains what your page is about. Google likes descriptions, so remember to add them to your web pages.
  • Content plugins
    Content plugins are software that helps website browsers to get more functionality to show content that was not originally designed to display. Unfortunately, search engines can not always understand the content that relies on browser plugins, so try to have fewer plugins.
  • Descriptive link text
    Descriptive link text is a link in your content that can, for example, link your visitors to another webpage or download a file. This link should describe what this link is going to do or see. "Click here" does not cut it.


A mobile-friendly website is a vital requirement today as almost everyone surfs via mobile. If your website is not customised, you will be perceived as an outdated company and lose many potential customers or partners.

  • Legible font size
    When visitors surf on their mobile, they may have difficulty reading small texts. So make your content more reader-friendly by using at least 12px.
  • Tap targets
    The display on mobile can be tiny, and if your call-to-action (CTA) buttons and links are small or too close together, it could be challenging to click on them. Plus, mobile-friendly pages perform better in search results.
  • Responsive
    Responsive design is to create content that adjusts smoothly to various screen sizes. This gives you higher search rankings for searches on mobile devices.


How secure is your website? People and search engines love secure websites that are SSL certified and free from vulnerabilities.

    Hypertext Transfer Protocol Secure (HTTPS) is data security that ensures that your website is protected over the network, mainly public networks like Wi-Fi.
  • Secure javascript libraries
    Is your JavaScript old? You should update your JavaScript regularly to keep your website safe from intruders that can exploit outdated JavaScript libraries.

What do you think you should do next?

What should you do when you get to see the result of your website's performance? Some of these points are incredibly important and need to be addressed immediately. For example, do you have that competence in your work team, or do you need to acquire external resources? What kind of professions works with Javascript, CSS or SEO? Many questions will arise, and you will compare different options to find the right solution.

Zooma's participation

As a partner to Hubspot, Zooma has gained access to the Website Grader tool and uses it on our website. It gives us an excellent overview of how we should improve our website with the help of our internal resources and how we can recommend and help our customers. We recommend using this tool to ensure your website has what it takes in the search jungle. 

If you need any help with your website after seeing the result from the scanning, please don't hesitate to contact us to book a meeting


Sofia Hermansson
One of Zooma's new interns, focusing on marketing automation. Started in January 2022.
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