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    Certification day was a success!

    Certification day was a success!
    Oct 5, 2021 | 2 min

    As you might have heard, all the Zoomers took part in a certification day on 22 September. For a whole day, we put our usual tasks to one side and focused purely on learning and expanding our knowledge in order to be a better partner to our customers.

    All in all, it was a success! Here are some figures:

    • 24 Zoomers took part in certification day - that's everyone who's not on parental leave, basically.
    • We focused on taking our certifications for six hours - from 9:00 to 16:00, with an hour for lunch.
    • In total, we gained 58 new certifications - six from LinkedIn Learning, and the rest from HubSpot Academy.

    Aside from gaining more knowledge about online, digital, and the HubSpot tools we use every day, the purpose of certification day was to practice what we preach. We always encourage decision-makers to invest in education and training in their companies, but it's often hard to find the time. By booking a whole day for everyone at Zooma, we created a chance to focus only on learning, without any distractions.

    We'll definitely have another certification day in the future - maybe it's time for your company or team to organise something similar?
    #news #certification day
    Doug Bolton
    Doug Bolton is a content producer at Zooma, where he works to help B2B companies explain their complex offerings online with a mix of communication, knowledge content, video and design. He helps clients turn their internal expertise into clear, engaging content in multiple formats for distribution across their social media presence. His work often involves interviewing subject-matter experts, shaping messaging and refining structure and design to make sure communication feels sharp, clear and human. Doug works closely with strategists, designers and project managers to move ideas from outline to finished content. He focuses on clarity, structure and flow—making sure every piece has a purpose and delivers real value to its audience. With a background in journalism, Doug has been a marketer and keen HubSpot user since moving to Sweden from England in 2016.
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