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    One persona is enough during summer!

    One persona is enough during summer!
    Jul 7, 2017 | 2 min

    Due to extensive work with behavioural studies, Zooma is closed with limited access, July 10–28.  Most of us are back in the office again on Monday, July 31. 

    The entire target population for vacation activities can be condensed into two personas: 

    • Amber the ambitious
    • Lennie the laidback 
    Let’s analyse the major differences between these personas

    Behaviour

    Amber spends months planning for vacation. ‘Relaxing’ is booked in her calendar and every summer activity detail is meticously planned for in an Excel sheet at the size of a tennis court. She is the vacation manager of her family.

    Lennie doesn’t plan. 

    Amber has a personal to-do list with 5 things that must be completed  on top of the 32 scheduled family activites. This year’s list:

    1. Read In search of lost time by Marcel Proust
    2. Learn to play the violin
    3. Climb Mount Everest
    4. Run a marathon
    5. Spend more time with the family

    Lennie doesn’t have a list. 

    Need

    Both Amber and Lennie are in need of vacation and they are both looking forward to it.

    Conclusion

    So, when it comes to vacation it’s enough with only one persona for the entire popualtion:

    • Vera the vacant
      We all share the same need, rest. And, that need is met by the same thing—vacation!
      Case closed.
      Zooma closed. 
    See you July 31. We wish all our friends a relaxing summer!

     Zooma-Summer-2017.png

    Talk to an expert 
    Anders Björklund
    Anders Björklund is the founder and CEO of Zooma. Since starting the agency in 2001, he has helped shape Zooma into a partner that advises, produces and drives ambitious B2B companies forward. Over the years, Anders has worked with hundreds of companies, helping them become more digital and more effective online. He focuses on connecting business strategy with practical execution, turning complex offers into clear communication that works. A large part of his day-to-day involves working with our customers' sales teams and leaders to boost their knowledge and effectiveness. He's known for his inquisitive nature and for asking a lot of questions (often the uncomfortable but necessary ones). He's also a sports fanatic — and of course, a dedicated GAIS supporter.
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