Drive business results

Unlock your potential with our targeted performance marketing and sales enablement approach that drives business and helps you reach your desired customers effectively.

Activate

Maximise your ROI with performance marketing

We have designed our performance marketing services to drive your desired results. Using paid search, social advertising, and conversion rate optimisation, we strengthen your online presence to turn traffic into qualified opportunities.

Paid search

Target the right audience with strategic paid search campaigns that convert.

Social media advertising

Engage your customers through tailored social media advertising that generates leads.

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Engage

Nurture leads with targeted email and database activation campaigns

We provide tailored email marketing and account-based marketing (ABM) campaigns to effectively engage high-value accounts. The focus is on segmented, personalised content and targeted outreach to nurture and convert your highest-value, most relevant leads, rather than contacts that are unlikely to become customers.

Targeted outreach

Reach the right audience with precision-targeted messaging and personalised content.

Performance tracking

Monitor campaign performance to optimise your approach and maximise ROI.

Empower

Empower your team with comprehensive sales, marketing, and service enablement training

The training programmes equip your team with the skills to excel in sales, marketing, and service. From LinkedIn strategies to service excellence trainings, we cover all bases to help your team drive success.

Sales enablement training

Enhance your sales approach and close deals more effectively with our expert-led sessions.

Marketing enablement

Learn to leverage digital tools and strategies for impactful marketing campaigns that convert.

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Process

Unlock your business potential with activation and reach

Guiding you through a proven process that ensures an impactful sales, marketing, and service approach with measurable outcomes.

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Understanding your unique needs

Reviewing your current state to identify your specific goals and challenges.
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Bringing strategies to life

Implementing a tailored sales, marketing, and service approach to drive engagement and results.
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Measuring success and adjusting tactics

Continuously monitoring performance and refining the approach to maximise impact and ROI.
This agency has challenged my company and team to think outside of the 'typical box' of B2B marketing. Having a partner that truly understand the intricacies of B2B, as well as people's consumption of info online is rare.
Cynthia-Samuelson

Cynthia Samuelson

Senior brand and marketing manager

With excellent knowledge and high ambition regarding communication, brand building and digitalisation, Zooma has helped us as a company take a gigantic leap forwards.
Mattias-Sjostrand

Mattias Sjöstrand

Head of Communications, Mölndal Energi

Boost your business today

Connect with our experts for your desired activation.

The B2B Enablement Hub

Insights on performance marketing

Explore the latest ABM articles from The B2B Enablement Hub and performance marketing customer cases.

one sid of the workspace is chaos, the other is organised
ABM

From data chaos to ABM clarity

Implementing account-based marketing (ABM) without clean, structured data is akin to launching a campaign without a clear strategy. The consequences of such a move can be dire. If your CRM isn't ready to support ABM, you'll be flying in the dark, no matter how creative your messaging is or how sophisticated your tech stack might be. You risk depleting your resources, frustrating teams, and potentially failing to deliver the right message to your most valuable accounts.

Anders Björklund
Anders Björklund
7 Oct 2025
Toy building bricks labelled intro paragraph, case study, industry data, video clip and call-to-action, illustrating modular ABM content
ABM

How do you personalise ABM content at scale?

You personalise account-based marketing (ABM) content at scale by building modular content blocks that can be swapped based on buying role, industry, and buying stage, and then mapping them into a content matrix instead of writing unique content for every account. Save fully bespoke content for the one or two accounts where a single deal justifies the effort.

Anders Björklund
Anders Björklund
21 Oct 2025•4 min
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Performance Marketing

How Novar used Meta Ads to enter the Swedish market

When Novar Energy, an experienced developer of green energy systems, entered the Swedish market in 2024, Meta Ads played a vital role. Today, the campaign accounts for 72% of all incoming leads in Sweden.
Alexander-Evjenth-Zooma
Alexander Evjenth
27 Nov 2025•5 min

FAQs

Find answers to common questions about our activation and reach services.

What is performance marketing?

Performance marketing is an approach focused on delivering measurable results such as clicks, conversions, and sales. Zooma uses paid search, social media advertising, and conversion optimisation to ensure that every investment drives real business outcomes. Your success is our metric.

How does ABM differ from traditional campaigns?

A target-account-based approach focuses on high-value accounts with personalised strategies rather than broad-audience approaches. This precision delivers stronger engagement with decision-makers and typically generates higher conversion rates for B2B companies. Zooma prefers to take a target-account approach to ensure marketing and sales feel equally engaged.

What does Zooma's training cover?

Zooma provides comprehensive training across sales, service, and marketing activities; LinkedIn best practices; and service excellence. We adapt our programmes to your team’s specific needs and challenges.

How does Zooma measure campaign success?

Together, we'll establish the tools and processes necessary to track engagement rates, conversion metrics, ROI, and lead quality throughout every campaign. Regular reporting and analysis ensure we continuously refine your tactics to maximise your results.

Can Zooma work with your existing tools?

Zooma focuses on using HubSpot as the core platform and implements relevant integrations with Google, Meta, and LinkedIn to optimise performance across all channels.

Is this Zooma service right for me?

This service is best suited for companies that want to:

  • Increase the measurability of their marketing efforts
  • Reach new audiences online
  • Activate existing customers better, and re-activate former or inactive customers
  • Boost the skills of their teams in relevant digital tools

If you're starting from scratch and don't have any existing social media presence or contact lists, our Foundation offering might be more relevant. It helps you build a solid strategic base that guides the direction of your more operational work.