The possibilities of Hubspot for two interns

By Gina Viitala

The possibilities of Hubspot for two interns

We didn’t know before we started that Zooma was one of the first agency partners in Europe to collaborate with HubSpot, and the first company in the world to deploy HubSpot in a non-English language (Swedish and Norwegian).

Zooma helped HubSpot establish themselves internationally, and in these 10 years, the use of Hubspot has increased significantly among companies worldwide.

As interns at Zooma, we work in Hubspot daily for both work and educational purposes.

Another week has passed on our internship, and we're learning lots of exciting things. Zooma is a HubSpot partner, and uses HubSpot's CRM system and the associated tools to optimise sales, marketing and service. Since Zooma started to work with Hubspot as a partner in 2012, the system has developed a great deal.

Hubspot understands the importance of customer content and provides a closer insight into customer behaviour. Here you can read more about Zooma and Hubspot.

Our ongoing and upcoming tasks in Hubspot:

  • Updates and maintenance of contact cards
  • Cleaning of contacts
  • Segmentation of contacts
  • Creating emails
  • Creating contact lists
  • Creating landing pages
  • Creating forms
  • Creating automated workflows
  • Publishing posts on social media
  • Optimising, analysing and reporting

In Hubspot, we're also responsible for writing and publishing on the hub that you're reading right now.

Why Hubspot?

If you who read this are working with marketing, you probably know the importance of marketing automation. Being a partner with Hubspot provides good conditions for working both automatically and personally with your contacts on a daily basis.

Hubspot is an intelligent system with great possibilities, and it is easy to learn and understand how you can use the tools they offer to customize your needs to your own preferences. 

Hubspot certificate at Hubspot Academy

Every Tuesday, we have a full day in HubSpot Academy, where we take various certificates related to our studies and our tasks her at Zooma. So far, we've taken courses in inbound marketing, social media marketing, sales, and customer service and support.

The courses contain several short informative videos where Hubspot shares different strategies and tips, gives guided tours through the range of tools, and provides interviews with experts in each area. At the end of each course, you take a final exam to test your knowledge and get your certification.

So far, we have found these courses very useful and inspiring. They've been great for helping us work practically in Hubspot, and they'll come in handy in our future work projects that include sales, marketing, and service!

The certificates on our to-do list are:

  • Inbound
  • Inbound marketing
  • Hubspot Marketing Software
  • Hubspot CMS for Marketers
  • Hubspot Sale Software
  • Service Hub software
  • Growth-Driven Design
  • Contextual Marketing
  • Content Marketing
  • Digital Marketing

If you are interested in taking any of these courses, you can sign up and get started for free here!

Do not forget to subscribe to our blog to get updates on what we're doing and learning during our internships. We wish you a good week!

/Gina and Sofia 

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Gina Viitala
One of Zooma's new interns, focusing on marketing automation. Started in January 2022.
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