Thoughts, facts, and knowledge

The Onlinification Hub

Business strategy

Time to ‘kill’ the USPs!

If your company still use company-centric USPs, it is high time to bring in the outside perspective and start using UBRs!

Definition of the week: What is customer experience?

Zooma’s definition of the week. This time, it’s a definition about customer experience. Enjoy!

How to get through your to-do list when other things always pop-up

Concrete tips on how to get through your to-do list when other things gets in your way.

Stat of the week – IoT

Zooma’s stat of the week. This time, it’s a stat about Internet of Things - IoT. Enjoy!

Customer satisfaction

Are you aware of your customers’ micro-moments?

The use of smartphones and devices has changed most of our purchase journeys and decision makings completely. How do you use the customers’ micro-moments?

Social media

Why are you not on WeChat?

The death of social media has been shown to be highly overrated, but many western companies forget Chinese social networks with over 900 millions users.

Stat of the week – smart cities

Zooma’s stat of the week. This time, it’s a stat about smart cities. Enjoy!

Digital transformation

What is Online vs Digital?

What do you actually mean when using the expressions ‘online’ and ‘digital’? Are you sure about the difference?

Stat of the week – average marketing budget

Zooma’s stat of the week. This time, it’s a stat about average marketing budgets. Enjoy!

Digital transformation

Are Chinese Internet giants heading our way?

Trends and predictions for China’s Tech Industry in 2017. Innovative Internet giants shows ambition and capability to compete in a global market.

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The Onlinification Hub

Time to ‘kill’ the USPs!

Definition of the week: What is customer experience?

How to get through your to-do list when other things always pop-up

Stat of the week – IoT

Are you aware of your customers’ micro-moments?

Why are you not on WeChat?

Stat of the week – smart cities

What is Online vs Digital?

Stat of the week – average marketing budget

Are Chinese Internet giants heading our way?

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Software partners

Time to ‘kill’ the USPs!

Definition of the week: What is customer experience?

How to get through your to-do list when other things always pop-up

Stat of the week – IoT

Are you aware of your customers’ micro-moments?

Why are you not on WeChat?

Stat of the week – smart cities

What is Online vs Digital?

Stat of the week – average marketing budget

Are Chinese Internet giants heading our way?

Keep updated on thoughts, facts and knowledge!