Thoughts, facts, and knowledge
Business strategy
If your company still use company-centric USPs, it is high time to bring in the outside perspective and start using UBRs!
Zooma’s definition of the week. This time, it’s a definition about customer experience. Enjoy!
Concrete tips on how to get through your to-do list when other things gets in your way.
Zooma’s stat of the week. This time, it’s a stat about Internet of Things - IoT. Enjoy!
Customer satisfaction
The use of smartphones and devices has changed most of our purchase journeys and decision makings completely. How do you use the customers’ micro-moments?
Social media
The death of social media has been shown to be highly overrated, but many western companies forget Chinese social networks with over 900 millions users.
Zooma’s stat of the week. This time, it’s a stat about smart cities. Enjoy!
Digital transformation
What do you actually mean when using the expressions ‘online’ and ‘digital’? Are you sure about the difference?
Zooma’s stat of the week. This time, it’s a stat about average marketing budgets. Enjoy!
Trends and predictions for China’s Tech Industry in 2017. Innovative Internet giants shows ambition and capability to compete in a global market.
Anders Björklund
Charlotte Björsjö
Martin Ray
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Nils Munk Wirell
Ingrid Wallgren