The B2B Enablement Hub

There is so much data available nowadays. It’s easy to drown yourself in the options of what you can measure and report on. In this article, I want to guide you - the person responsible for your company's growth and commercial success - and show you the metrics and statistics that I have found to be the most important for someone in your role.

Every B2B company has data. It can be customer data, their purchases, or engagement with your offering — no matter your business type. And as your business evolves or scales, your data will grow. So the ability to manage a vast amount of data points is crucial to your company's success. 

Webinars can be a fantastic addition to your content arsenal — if you use them correctly. A good webinar can significantly boost your reputation and even drive business, while a bad one will do nothing more than waste the precious time of your attendees. For this reason, many companies hesitate to give them a try. In this article, I'll give you my main tips to make your company's first webinar as stress-free and smooth as possible.

I propose a daring yet practical strategy: challenging prospective and existing customers. After all, the age-old business adage "the customer is always right" begs the question – is it advisable to challenge the very individuals with whom you're seeking to conduct business?