Thoughts, facts, and knowledge
Sales enablement
Technology has its place in any sales enablement program. Learn what a sales enablement platform is, what you can expect from it... and be warned.
The technology evolution to serve unique B2B needs is accelerating, and the market will accelerate right alongside it.
Content creation
To increase effectiveness of content over time, you need to use content authority.
Buyer's journey content is vital - many companies are great at creating content for the journey's start, but not the later stages. Here's how to to fix it.
Digital sales
Can we now say welcome to a modern world supporting the new B2B buying?
Marketing automation
These are the essential steps to take, questions to ask, and typical hurdles to overcome when you implement marketing automation software.
Business strategy
Most businesses are great at coming up with new digital transformation projects - this matrix will help you prioritise them so that they actually get done.
Inbound sales are the critical foundation of a modern sales team approach because as the buying process changes, your sales approach needs to transform.
Anders Björklund
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Stellan Björnesjö
Martin Ray
