Thoughts, facts, and knowledge
SEO
There are some simple things you can do to make your text rank better in the SERPs. Here is a checklist with 17 of them.
Should you revise your inbound strategies just because Google updates its tools?
Conversion
Learn to increase your click through rates from the SERP and social shares.
Is it possible to create content that persuades us to read? The short answer is yes. And the keys are reviled in this post.
Time to create content that will be found, read and shared? This, the first post in a series, is on the essence of an online text; its keywords.
Content creation
This post focuses on podcasts and why those can be truly effective when it comes to Inbound which is about providing answers and solutions.
Reporting & Analytics
Everyone loves a holiday and some people are entitled to more than others. Are swedes more privileged than most? Here are the real figures!
Thanks to Google’s algorithm Penguin, there's been major changes in the way to work with on-page optimisation during the last year ...