The B2B Enablement Hub

‘Once upon a time, there was a client who demanded all designs to be delivered in PSD format, aka. Photoshop files, and each in two variants: desktop and mobile'...

It goes without saying that a great user experience in the interaction with a product is crucial for achieving customer satisfaction. My colleague Stellan wrote about this just recently, and there are already many articles covering the topic of UX design, so in this post I’m going to talk about what I personally believe are the two most important components of any kind of user interaction.

Here’s an early Halloween story for online or web editors: The meticulously phrased and, just five minutes ago, perfected headline you created looks totally hideous on a smartphone. The long sophisti­cated word that you found in the thesaurus reminds you of how bad that stylish shirt you just bought fits. What to do?

This is the first blog post in Zooma’s series ‘Improve your online presence’, where we will provide tips and tricks, or secrets if you would, that will finally make you a master over your online presence.

When Dharmesh Shah boldly announced the HubSpot Ads Add-on on the main stage at #INBOUND15, by admitting that they had finally ‘gotten over themselves’, it was a clear testament to the relevance of paid ads as an integral part of inbound marketing. In this blog post I will explain to you why and how you should use ads to supplement your inbound campaigns.